Public Relations is an integral and very important part of marketing communications activities carried out by any organization (firm, bank, Ministry, etc.). The development of the program allows you to acquire knowledge, skills and abilities that allow you to professionally perform various functions of the public relations manager. During their studies, students study theoretical courses of humanities and social sciences, as well as theoretical and applied courses on the basics of PR and the development of communication and organizational skills required in the practical work of public relations managers. In addition, they take professional specialization courses in PR and take internships outside the higher education institution. Practitioners' names: Technologies for preparing texts for media; Preparation and implementation of multimedia technologies; Media relations management; Electronic means in mass communications; Marketing communication of the organization. The study of all these courses and practical training is a prerequisite for obtaining a Bachelor's degree and a Public Relations Manager qualification.