Tourism markets are changing faster and faster, and are increasingly influenced by global changes. New trends require a high degree of flexibility and creative ideas from providers, service providers and event organizers. Competent and individual consultations, as well as the fulfillment of specific customer requirements, are central. Students are effectively prepared to solve these problems in the subject part of their management research. Lecturers from the field clearly convey the current content and integrate industry trends into the classroom. Graduates of this specialization discover an exciting international working environment and excellent career prospects.